LO3: Following codes and conventions

Following Codes & Conventions in the making of ONE 20 Magazine

IMAGES 

For the production of ONE 20 i conducted a photoshoot in the style of other relative magazines such as NME, Q and EXPOSED. The thing that the majority of these magazines had in common was that the main cover image is given a lot of presence on the cover, therefore when shooting images for my own front cover i decided to do the majority of the images with a standard portraiture lens to give the same intimate connection with the person the reader will be learning about. I have also positioned all text for the front cover over the image of the main cover artist with the intention of framing it such as demonstrated by the creator of this particular NME page. I have also posed the model so that she is looking directly at the person who picks up the magazine which again forms a bond between the reader and the brand , this will also tie in any other images or text on the page, making the magazine feel tailored to the needs of the young , student target audience.

IMAGE TAKEN FOR PRODUCTION OF ONE 20 

IMAGE TAKEN FROM NME 

VERSION CONTROL 3 OF MAGAZINE


DOUBLE PAGE SPREAD IMAGE AND ADDITIONAL IMAGES TO SUPPLEMENT 

Original un edited image 

contents page I created for ONE220

contents page from exposed

For my contents page i followed the conventions of Exposed magazine by selecting one large image which has resemblance to the main cover story and double page spread. I also included other additional images as shown in the example from the Exposed magazine, however I included various different images so that it is made completely clear that my magazine is a local Sheffield entertainments magazine - this is done by using images from local well known places and will appeal directly to the target audience. I decided to create synergy i should use similar images of the main cover star on all pages, the intention of this is to direct the reader toward the main double page spread story.

Example from We Pop magazine 

DPS created for ONE20

For my Double page spread i decided to shoot an image similar to the example from WePop magazine in order to make it clear and concise who the article is about. I purposely chose this image from my contact sheet as the composition means that the star persona is looking directly at the pull quote from the article which she participated in , in form of the interview. This draws attention to both the cover line and 'Glastonbury' due to it being in a different colour (and drop shadow). The composure of this image reflects the personality of the star persona and defines her as an artist due to it connoting she has a laid back , yet dominant approach to her musical career (hands on sides reflects this).



BODY COPY 

Due to my magazine being aimed at young students, I have intentionally made sure that my article is coded restrictively as to convey the meaning of the article without confusion. As a part of this i have used local dialect words such as 'lad', 'lass' and 'reyt' which will again geographically place the content of the magazine for the reader and further encourage students originally from other areas around the UK to join in and assoicate themselves further with the place they are studying. Colloquial language such as mentioned above is also strongly associated with young people therefore will directly appeal to my 16-24 demographic as mentioned in my proposal. The layout of the body copy is also very similar to examples from Wepop as it wraps around the images and other features of the magazine pages showing that conventions have been thought of throughout the production process.

LAYOUT 

I have adhered to the codes and conventions stereotypical of a layout of an entertainments/ music magazine. I have placed the masthead i have designed at the top left hand corner of the page much like an NME magazine. In this example the masthead is partially obscured by the head of the model, however in my case i have had to make the masthead fully visible as the magazine would not yet be developed enough in the first issue for the audience to recognise the house style with the brand name. Like this edition of kerrang, my front cover image does not obscure any of the models face as to not take focus away from it, therefore the headline is placed across the chest of the model on her black jumper which helps not only the composition across the full page , but allows each letter to stand out and present itself which makes for easy reading by the audience. For my double page spread i looked closesly at the WePop magazine featuring Cher Lloyd and chose to position the image as to ensure the star persona was looking directly at the pull quote from the body copy, this connotes the star is supportive of the content of the article and therefore is proud of her response. Making it so that the star persona has a full side of the double page spread connotes importance, also this makes clear that the star is going to become a big deal over the next couple of years.

Likewise I have taken inspiration from another local Sheffield magazine Exposed for the contents page for my magazine. I have done this by including a large picture of the star persona to link to content further on in the magazine which creates synergy with both the front cover and also coerces the reader into looking at the main article. Other images which feature on this page are given less presence to draw the readers attention to the main asset and storyline of this issue. To follow magazine conventions as a whole I have included numbers for additional pages, this includes bold headers to draw attention to seperate sections of the magazine which would be present in a full issue. It was made obvious through looking at other examples of magazine contents pages that they feature at least three columns of text , as this is a common convention i included this in my own work however reduced the column sizes by making images of local places of interest overlap - this again reinforces the genre of the magazine. 

I also took inspiration from exposed in terms of framing the content on both the double page spread and contents page with rectangle graphics in house style colours, this draws attention to the information and images on the page and additionally shows the reader where all the important information relevant to the stories is. On the double page spread , i have also made the cover line lay behind the main image which connotes her importance in terms of the body copy - This also makes her closer to the reader which adds a more personal effect.

GRAPHICS 

On the double page spread i have included transparent graphics like given on the WePop double page spread, these have been created in the same colours as featured on the Contents and cover page to create synergy. These colours appeal both to a male and female target audience with purple which is a stereotypically a feminine colour and yellow a unisex one. This also keeps in contact with my original idea from the proposal which states that colours from the magazine should be recognised from the transport systems in sheffield - yellow and purple are popular tram routes in and out of the city and are also featured on the two main bus companies including the 120. On my cover page, i chose to use rectangular graphics to draw attention to other content in the magazine around the 'food, flicks, free' slogan - as the cover image is large it is important to draw attention to other features of the magazine which would be featured on similar issues such as NME or Exposed. Also on the contents page, there are graphics to draw attention to the different parts of the magazine which make it local such as reference to the local Showroom cinema, Tamper coffee shop and art. These also include as mentioned above local dialect.

COVER LINES 

For the cover line on my double page spread article i chose to feature a pull quote from the interview section of the magazine, as this gives an insight into the tone of the article and encourages the reader to look for where the quote has originated from. I specifically chose this quote as it features the well known music festival 'Glastonbury' and gives an inclination as to what the article is about given that the full magazine isn't specifically indie rock. Referring to the reader profile, the average ONE20 reader will be passionate about music in particular festivals therefore this will appeal directly to them. Purposely the word Glastonbury has been written in a different colour to draw attention to it for this specific reason however also connotes that this girl is soon to become a star due to the colour yellow being associated with gold and stars among young people. In addition to this on the front cover of my magazine i have used alliteration of the letter C as seen on the kerrang example with R, this additionally sheds light on the words 'college' and 'coping' which is key as in the proposal for this magazine, it is outlined that it is aimed to give guidance and reassurance to teens and young adults when it comes to education. On the contents page of my magazine , there is an additonal cover line which features a play on words, the image features the young star blowing glitter confetti - this is a convention used commonly among magazine producers therefore will be recognised and appriciated by my audience whilst again drawing attention to the images and double page spread content.

MODE OF ADDRESS 

My magazine has a peer to peer mode of address due to its colloquial language aimed at students and general northern young people, the dialect in the body copy of the text such as 'everyone and their dogs' which is used in the interview section of my double page spread, this would not be used in any other mode of address as the tone of both teacher to pupil and parent to child are primarily formal. Other musical magazines such as NME use these less formal modes which often include explicit language - again stereotypical of Peer to Peer. On the contents page for my magazine i have featured local dialect such as 'reyt' and 'nosh' which could be deemed comical and relative to the people reading. This ensures that the coding of the magazine remains restricted and suitable for the target audience much like kerrang and NME do for their readers.